Job Title: Digital Marketing Executive
Location: Chennai
Department: Marketing
Experience: 1–3 years
Employment Type: Full-time
Job Summary:
We are looking for a creative and results-driven Digital Marketing Executive to join our team. The ideal candidate will be responsible for developing, implementing, and managing digital marketing campaigns that promote our brand and products/services across various online platforms.
Key Responsibilities:
Plan and execute all digital marketing activities including SEO, SEM, social media, email marketing, and content marketing.
Create and manage ad campaigns on platforms like Google Ads, Meta Ads (Facebook/Instagram), and LinkedIn.
Perform keyword research and implement on-page and off-page SEO strategies.
Monitor and analyze website traffic, user engagement, and campaign performance using tools like Google Analytics, Search Console, etc.
Write and optimize content for the website, blogs, and social media.
Coordinate with design and content teams for creative and marketing asset requirements.
Conduct competitor and market analysis to identify growth opportunities.
Maintain and grow social media presence across platforms (LinkedIn, Instagram, Facebook, Twitter, etc.).
Manage email marketing campaigns and automation tools (Mailchimp, Zoho Campaigns, etc.).
Report on ROI and KPIs for each campaign.