Job Title: Digital Marketing Executive
Location: Chennai
Department: Marketing
Experience: 1–3 years
Employment Type: Full-time
Job Summary:
We are looking for a creative and results-driven Digital Marketing Executive to join our team. The ideal candidate will be responsible for developing, implementing, and managing digital marketing campaigns that promote our brand and products/services across various online platforms.
Key Responsibilities:
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Plan and execute all digital marketing activities including SEO, SEM, social media, email marketing, and content marketing.
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Create and manage ad campaigns on platforms like Google Ads, Meta Ads (Facebook/Instagram), and LinkedIn.
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Perform keyword research and implement on-page and off-page SEO strategies.
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Monitor and analyze website traffic, user engagement, and campaign performance using tools like Google Analytics, Search Console, etc.
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Write and optimize content for the website, blogs, and social media.
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Coordinate with design and content teams for creative and marketing asset requirements.
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Conduct competitor and market analysis to identify growth opportunities.
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Maintain and grow social media presence across platforms (LinkedIn, Instagram, Facebook, Twitter, etc.).
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Manage email marketing campaigns and automation tools (Mailchimp, Zoho Campaigns, etc.).
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Report on ROI and KPIs for each campaign.